A team of Atlantis-Pak led by its Director General took part in the exhibition for the first time. The company booth displayed to the guests our bestselling products high in demand on the Asian market. The booth was visited by a multitude of potential customers, many of whom already know Atlantis-Pak in their countries as the market leader in its industry segment. The exhibition was attended not only by the Chinese – we also had visitors from Malaysia, Indonesia, Thailand, Mongolia, India, a number of Arab countries, and Europe.
'We set an ambitious task: to show a traditional local product in our packaging so that it would not look unusual for the potential customers. We found a production site for trials, with all necessary equipment, which allowed us to prepare our products for the show within the shortest time. The selected assortment reflected the specificity of the Chinese and Asian markets', said Dmitry Gorshkov, our Lead Process Engineer.
The booth of Atlantis-Pak was certainly popular. Participation in the China exhibition was a new experience for our company, while the chief objective was to present our assortment and benefits to the potential customers. That objective was attained: one of the prospective customers even performed tests a few days after the end of the exhibition.
Our intention was to show that Atlantis-Pak really wants to penetrate the China market. That was successfully achieved – we managed to hold negotiations with the key market players and with new dealers. We mean to extend our presence, summed up Igor Perepletchikov, Director General of Atlantis-Pak.
